Search – paid
Our PPC (Pay Per Click) training looks at how if used wisely, PPC can be one of the key tools in a marketers armoury. However, it is easy to just throw money at keywords and ads without really understanding how to get the most from your PPC campaign. These modules will help you to avoid the pitfalls of PPC whilst equipping you with the skills and practical understanding to implement a successful PPC campaign.
Introduction to search marketing
- Understand how search fits into your marketing strategy and how it is best deployed
- Learn some of the basics to execute search successfully
- Recognize the importance of measurement and optimization and how to start implementing this to ensure the best results for your search campaigns
PPC: Keyword selection
- How to research the keyword marketplace
- How to use the principal keyword tools
- How to define a keyword strategy applicable for both SEO and PPC
- How to use concatenation to create a long tail keyword list
- How to evaluate keyword success
PPC: Landing page Optimization
- Intro to Information Architecture, usability design, producing plans, usability testing
- Measure using qualitative vs quantitative research, analytics and conversion funnels
- Page testing techniques including A/B testing and multivariate testing.
PPC: Account management
- Details on account setup and optimisation
- Information on pre-build and campaign structure including match type, copy build and keyword research
- Tracking and measurement, including KPIs, forcasting and budgeting
Price
£199 + VAT
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