Search – natural
This natural search training looks at how search engines such as Google, Bing and Yahoo! create the list of sites that are shown when someone types a word or phrase into the search bar. Currently SEO attributes the largest area of online marketing spend so understanding the basic workings and how to manage it effectively is essential.
Introduction to search marketing
- Understand how search fits into your marketing strategy and how it is best deployed
- Learn some of the basics to execute search successfully
- Recognize the importance of measurement and optimization and how to start implementing this to ensure the best results for your search campaigns.
SEO: Using content
- Learn how search engines find and use your content
- Find out about useful tools to build your content strategy
- Learn what content should go where, develop a clear content strategy
SEO: Link building
- Understand and learn different linking strategies
- Learn about the influence content plays
- Find out what your competitors are dooing, and adapt
SEO: On the page Optimization
- How to structure your pages correctly
- Using Web CEO to produce automated on the page reports
- Using site structure to maximise internal linking power
- Technical implementation like site maps
Price
£199 + VAT
Shopping Cart
Your shopping cart is empty
View all available online training
CALL US ON
+44 (0)20 7401 8736
TESTIMONIALS
-
“I came away with a better understanding of what it all means – I feel like I finally saw behind the curtain”
Marcia Iacobucci SVP, Group Creative Director, DDB Chicago -
“Working with Utalk has been an absolute pleasure. Thanks for everything!”
Christopher Williams, Content Manager Digital Media, MTV Networks -
“Having the chance to talk in a safe environment about the issues that digital project managers come across has proved invaluable. ”
Hannah Pater, AMV BBDO -
“The sessions offer an invaluable opportunity for employees to receive training that will help them learn, grow and become more valuable to the agency.”
Frank Cannata, Director Program Management, JWT -
“The quality of UTalkMarketing's training was excellent and the delegates immediately grew in confidence with their digital work.”
Emily Wheldon, Senior PR Manager, COI -
“I really enjoyed your seminar, and found it incredibly useful and inspiring - so thank you very much!”
Senior Marketing Manager, IPC Media -
“UTalkMarketing's consultative and bespoke approach has equipped our staff with essential digital skill.”
Katie Golden, Learning and Development Manager, IPC Media -
“Our UTalkMarketing digital training was a very worthwhile course.”
Vice President, Fox Networks -
“UTalkMarketing are the experts in helping agencies to accelerate their knowledge of digital marketing. ”
Philippa Brown, CEO, Omnicom Media Group
May
19
UPCOMING EVENTS
UTALKMARKETING HUBS
Set up a hub for your team so you can can share interesting stories from UTalkMarketing.com and across the web.
