Mobile
Mobile is one of the key pillars of marketing change, rapidly redefining how products are developed, marketed, distributed and bought. Consumers not only use their phones to research products and brands, but are increasingly using them to make purchases. From apps to mobile coupons - brands are discovering new ways to connect and engage consumers, while augmented reality and location-based services provide a new relevance for digital consumers on the move.
Introduction to mobile marketing
- Understanding how recent changes to the mobile market has impacted consumers
- Recognizing marketing options available in the mobile space
- Apps, SMS and mobile advertising - A look at ways brands are using mobile successfully
Creating the perfect App
- An introduction to Mobile landscape
- Examples of hugely successful apps
- Case studies of where apps have gone wrong
- Technical and practical tools to help design the perfect mobile app
SMS and Mobile Advertising
- An introduction to Mobile landscape
- How to run an SMS campaign
- Examples of successful SMS campaigns
- The fundamentals of Mobile advertising
- Future trends for SMS and Mobile advertising
Price
£50 + VAT for this individual module.
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