Online Training – Intermediate
The intermediate program covers topics such as:
Our intermediate online program has been designed to provide in-depth insights and the skill required to be a success in digital marketing. This program has been developed to enhance foundation knowledge of specialist digital marketing areas and allow participants to confidentially apply integrated digital marketing skills to marketing strategies.
Our Digital Marketing Knowledge Center’s Intermediate program covers search, social media, project management, Affiliates, CRM, Mobile and digital strategy with training from our digital experts, best practice case studies and video interviews from the best digital marketing knowledge in the business, such as Microsoft, Yahoo! And Facebook.
Search
- SEO: Using content
- SEO: Link building
- SEO: On the page Optimization
- PPC: Keyword selection
- PPC: On the page Optimization
- PPC: Account management
Social Media
- Social networks
- Creating and seeding viral content
- Social media and monitoring tools
Project Management
- Key jargon and concepts
- Processes
Mobile
- Creating the perfect App
- SMS and mobile marketing
Affilates
- An introduction
Digital Strategy
- An introduction
CRM
- CRM strategy
- Building a database
- Design and copy best practices
Price
£495 + VAT for access to all 20 modules.
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