Online Training – Foundation
The foundation program covers topics such as:
The Digital Marketing Knowledge Centre’s Foundation course consists of 10 modules designed to provide a basic grasp of digital marketing’s key principles and how they can be best applied to optimize your marketing success. Each Foundation course has been developed to provide a context to each specialist area within the digital marketing arena, explaining the benefits, the best implementation methods and how you can implement each of the specializations to get ahead in digital.
Within the foundation course Microsoft, Facebook, Yahoo!, OMD, Hitwise, Big Mouth Media and others digital marketing specialists and technology providers share their digital expertise and top tips.
Foundation syllabus
- Introduction to digital marketing
- Getting the most out of digital communications
- Introduction to search marketing
- Managing digital display
- Introduction to social media
- Introduction to Mobile Marketing
- Using CRM and data
- Introduction to Gaming
- Starting out with optimization and measurement
- Introduction to legal in digital
Price
£295 + VAT for access to all 10 modules.
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