MI Night: The rise of gamification 14th Jul 2011, TBWA\London
14th Jul 2011, TBWA\London
The use of game mechanics to engage consumers via social games such as Farmville and Social City has skyrocketed, creating an industry with 100 million people playing online and generating in excess of $1billion of revenue in 2011. Crucially we have seen that the stereotypical image of gamers has changed, with 65% of facebook gamers being women and on average aged 35.
The whole gamification phenomenon, whether applying it to daily interactions or social gaming, offers a huge marketing opportunity. It is an increasingly effective way to create loyalty, increase the value of the customer and generate new business.
Come along and learn exclusive insights and how you can effectively exploit gamification.
MI Night: The rise of gamification is in association with TBWA\London Group – Disruption & Media Arts.
Why attend:
If this sector grows as big as predicted, you really need to be in the know and not get left behind.
As Al Gore recently said “Games have clearly arrived as a mass medium, this is a very large, extremely significant industry with a wildly diverse and rapidly-growing audience of players on all kinds of platforms.”
Attending the drinks will enlighten you on how others are succeeding in this environment and how you can too.
Most importantly the event is free!
What will I learn:
We will provide you with essential facts and knowledge about gamification and social gaming so you can start to formulate a coherent and successful strategy.
There will be highly respected specialists in gamification advising on top tips and case studies to inspire.
We have a number of clients and agency staff attending, so this is a great networking opportunity and a chance to swot up on one of the key digital trends for the next 12 months.
Speakers:
David Rose, CEO, We R Interactive
Kasia Zaniewska, Strategy Director, TBWA\London
John Parslow, Marketing Communications Manager, Nissan
| TIME | SESSION |
|---|---|
| 6.30 | Drinks commence |
| 7.15 | Talk starts |
| 7.45-9.00 | Drinks and networking |
John Parslow, Senior Marketing Communications Manager, Nissan Motor GB Limited
John has a wide ranging role at Nissan with a mission to enhance Nissan’s UK brand value in order to optimise the opportunities that it’s product portfolio offers. He lives and breathes Nissan’s challenger brand philosophy, to enrich peoples lives through a bold and thoughtful approach that showcases why Nissan is about innovation and excitement for everyone. His team and agency partners are continually driven to deliver breakthrough ideas that allow Nissan to present itself to a wide audience in an unexpected way. The rally call is to innovate and go big to make a significant impact … or don’t bother. John is driven by the knowledge that consumers are loyal to brands which continually deliver on their promises and that consumer buying behaviour is changing rapidly.
Kasia Zaniewska, Strategy Director, TBWA\London
Kasia is fascinated and inspired by the impact of technology on communication, culture, education, globalisation and how technology has driven rapid change in humanity as a whole. She has strong-rooted beliefs that gaming behaviours - competition, advancement, achievement - which are ingrained into our human nature have been exploded through the use of social and communication technologies. Kasia will show how brands can use gamification for a range of opportunities including deeper engagement through fun, interaction, education and training, rewards, competition and fostering a sense of community.
David Rose, CEO, We R Interactive
After creating many of Sony’s early Playstation games and serving as Development Director, Eidos PLC and Chairman, IO Interactive A/S, David now specialises in delivering new game experiences through digital channels, which saw him co-found Emote Games before launching We R Interactive.
