Skills Marketers Need to Succeed in 2011 28th Oct 2010, RIBA
28th Oct 2010, RIBA
This breakfast brings together industry insiders to give you a unique insight into the key digital skills and capabilities your marketing and advertising staff will need to become familiar with in 2011. You will be provided with the inspiration you need to formulate a coherent and successful digital transformation programme for 2011.
- Digital is fundamentally changing the way the marketing process works; the pace and volume of change for marketers to manage is unpreceded.
- Organisations are really struggling to adapt in order to stay ahead of digital developments
- The breakfast will enlighten you about how others are succeeding in this field as well as insightfully forecasting the future skills needed for next year.
WHAT WILL I LEARN?
We will provide you with the inspiration you need to formulate a coherent and successful digital transformation programme for 2011.
A global specialist in digital training will be advising on training strategy.
There will be two highly respected Directors of Learning and Development from the marketing industry sharing their learnings on up-scaling their staffs digital knowledge.
They will also be looking at the HR strategies they are implementing to deal with the impact of digital in their business, focusing on capability.
We will be reporting back on a survey conducted from 140,000 marketers who subscribe to www.utalkmarketing.com, the marketing news and knowledge site. The survey questions which digital disciplines and capabilities they believe will be essential for 2011.
Kate Bruges: Co-Director of Talent at JWT London
Kate Dee: International People Development Director at Time Warner
Niall McKinney: CEO and Founder at UTalkMarketing
WHO WILL I MEET
Leading companies sharing their success stories and knowledge
Top industry Human Resources and Learning & Development Directors and Managers
Senior management of marketing related industries who areresponsible for learning and development
Kate Bruges, Co-Director of Talent at JWT London
Kate currently leads Talent in JWT, covering recruitment, retention and development of all JWT staff. In addition Kate has also developed a facilitation and training practise delivering programmes to clients such as B&Q, HSBC, Vodafone, Heineken, Kraft, Nestle & Bayer UK. Kate was author of the UK advertising industry (IPA) Continuous Professional Development Standard, now universally adopted by all IPA member agencies. She currently Chairs the IPA Professional Development Committee, and was made a Fellow of the IPA in 2005 for her services to the industry.
Kate Dee, International People Development Director at Time Warner
Kate works with divisional colleagues across both the European and Asia Pacific regions to support and facilitate development opportunities and organisational development initiatives. Kate also works closely with the TW People Development team in New York to ensure the international community is supported appropriately. Kate joined Time Warner Corporate in 2008, from IPC Media, where she was Head of Learning and Development. At IPC, Kate was responsible for providing a range of development solutions to all levels of the business; from skills workshops and coaching, to consultancy advice and OD support.
Niall McKinney, CEO and Founder at UTalkMarketing
Niall is the Founder and CEO of UTalkMarketing.com, the largest website for marketers in Europe and leading digital training provider. Niall started his career in brand management at P&G but was sucked rapidly into the dotcom boom where he was involved in launching an early version of Myspace in 2000. He was a Marketing Director at the age of 24 at Time Warner UK where he oversaw the launch of Europe’s biggest selling men’s magazine. He then joined Lastminute.com Europe as CMO, and had a seat on the main board of this $2 billion turnover company.
To book this course or find out more please call us on 020 7401 8736 or email firstname.lastname@example.org