Conference

Agenda

MI EXPO Conference is your chance to interact and engage directly with the industry leaders at the forefront of marketing innovation.

The day’s programme will be split into four key areas:

  • Why innovate – become inspired!
  • Showcase: tools, techniques & technologies you should currently be adopting
  • The future solutions:  new tools & techniques for 2012
  • Marketing start-ups 2012 – showcase & live voting for the marketing innovation awards 2012

Agenda

TIME SESSION
8.30 - 9am Registration
9.00 - 9.10am Opening Remarks: Niall McKinney, Founder UTalkMarketing
9.10 - 10.00am Morning Keynote: Innovation for a brighter future, Google UK
10.00 - 10.45am Keynote panel discussion:Innovate or die: practical ways brands are using innovation to further their business. Chris Bibby VIrgin Media, Tim Brooks, Ex MD Guardian, Anna Bateson Youtube, Peter Briffett LivingSocial & Anna Rafferty Digital Penguin
10.45 - 11.15am Morning Break & Networking
11.15 - 11.45am Consumer trends - the evidence of why innovation is key
11.45 - 12.30pm Panel: Emerging trends: what to look out for in 2012. Omid Ashtari FourSquare, Colin Cook British Army, Andy McCormick UTalkMarketing, Ottokar Rosenberger UK Country Manager, eHarmony
12.30 - 13.00 Case study: a brand case study of how to implement the current day tools with clear successful results. Workclub & McLaren
13.00 - 14.00 Networking Lunch
14.00- 14.45 Afternoon Keynote: The internet of things, James Clifton COO at EVRYTHNG
14.45 - 15.45 The future solutions: showcase of what's hot & set to explode in 2012. PeerIndex, Adjustyourset, Buyapowa, Dressipi, Hailo
15.45 - 16.15 Afternoon networking break
16.15 - 17.00 Marketing start-ups for 2012: MI Awards innovative start-up showcase & live voting - Blottr, Buyalogy, My Task Angel, Performance Horizon Shopcade,
17.00 - 17.15 Closing remarks: Niall McKinney
17.15 - 19.30 Marketing Innovation Awards drinks ceremony

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