Digital Brand Strategy Summit 2010 25th Nov 2010, Prospero House

The Digital Brand Strategy Summit is a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.

During this one day event delegates will be presented with strategic information, case studies and hot tips enabling them to walk away with a clear understanding of the digital concept and the knowledge and tools necessary to deliver an effective strategy.

Why Attend?

Digital is fundamentally changing the way that brands market themselves; the pace and volume of change for marketers to manage is unprecedented.

Is your brand lurching from one digital tactic to another?

Each month a brand launches a new Facebook page, the next month it’s Twitter. One week your agency tells you that every brand should have an augmented reality app but in reality you haven’t even got your website ranking in Google as yet.  Digital Marketing can be particularly confusing for brands that do not transact into the online world.

Many companies and brands have still to realise and consider the overall impact of Digital on a successful marketing strategy; the impact not just on your communications strategy but on the whole way you position your brand with consumers.

The UTalkMarketing Digital Brand Strategy Summit is aimed at senior marketers and media agencies looking to understand the strategic impact of digital, with case studies from leading brands as well as analysis from leading marketing authors and speakers. We will provide you with the inspiration you need to ensure that digital is an integrated and coherent part of your successful marketing strategy.

Hear directly from the brands and the market players who are using the new rules of marketing to their strategic advantage.

What will I learn?

• Hear from the world’s best marketers and authors such as Google, Skive, Guardian, CHI & Partners and Aviva
• Gain knowledge on the key elements to a successful Digital Strategy
• Learn how to integrate digital into the marketing mix – maximising its effectiveness
• Discover how to carry out research and segment digital audiences into web personas to maximise the relevance of communications
• Measurement and optimisation – the key to digital success
• Be inspired and discover top tips to ensure digital is an integrated and coherent part of your successful marketing strategy

Who will I meet?

• Leading brands sharing their success stories and knowledge
• Top industry marketing authors and speakers
• Media agencies
• Like minded Marketing & Brand Directors/Managers from brands such as:

Dominic Allon, Agency Leader, Google UK

Dominic works on Google’s UK agency business and is focused on helping Google’s agency partners get the most out of the internet. The UK is the biggest market for Google outside the US and the most advanced major country in terms of e-commerce and online advertising spending. Before joining Google in January 2007, he worked at The Economist for seven years where he led international ad sales across the prime business and financial categories, and pioneered the Economist Group's integrated sales initiative. Dominic took an MBA from Imperial College in 1999, having spent the previous three years building successful publishing start-up Student Pages, which was sold to Associated in 1998.

SEAN SINGLETON, MD of SKIVE GROUP

As well as being one of the primary founders of Skive, Sean Singleton has been MD of the multi-award winning digital technology agency for the last 10 years. He is now Group Managing Partner of the Skive Group, which includes Soup, acquired by Skive in late 2009 and recently voted Online Agency of the Year by The Grocer magazine. Skive's client rosta reads like a who's who of top brands and includes KitKat, Reebok, Skinny Cow, L'Oreal and PepsiCo. Skive received much industry recognition this year for its digital campaign for The British Army - 'Start Thinking Soldier'.

TIM BROOKS, Managing Director of Guardian News & Media

In the 80s Tim worked for himself, editing a media trade magazine he launched. In the 90s he worked for Emap plc, then one of the biggest magazine publishers in the UK, in a variety of management roles, starting as Head of Corporate Planning, and ending as Executive Director of Emap Digital. In 2000 he joined the board of IPC Media, participated in the £1.1billion sale to Time Inc in 2001, adding chairmanship of Time Inc’s Australasian businesses to his responsibilities as a result. He joined Guardian News & Media in September 2006 as Managing Director, and is a director of the parent company, Guardian Media Group. He is also a director of the UK's Audit Bureau of Circulations.

Luke Mugliston, Head of Brand, Aviva

Luke started his career in advertising 14 years ago, with five years at Publicis as a board account director across a number of accounts. One of those accounts, the global investment company Fidelity, lured him into becoming Marketing Director. Four years of fund management, including launching one of the first fund supermarkets in the industry, sharpened a yearning to return to a broader set of challenges, hence the move to Aviva over two years ago. Luke was appointed to a global role to help deliver the much-publicised rebrand in three markets and the subsequent challenge of building a global brand.

Chris Maples, Commercial Director, Microsoft Advertising UK

Chris Maples started his career at the first ever ITV sales house T.S.M.S. After such an illustrious start, Chris then joined Channel 4 as part of the launch team when the channel became commercially independent in 1993. After 5 years Chris then made the move into non terrestrial TV, joining Flextech Television, where he worked with Mark Howe of Google. His next move was into Radio, as part of the Emap Advertising sales team, and followed those 4 years by heading up the Rail division of Maiden outdoor (now Titan). Chris joined Microsoft in May 2007 as Managing director of its network business DRIVEpm, before taking on the role of Sales Director Microsoft Advertising in July 08 and Commercial Director in Dec 09.

NIALL MCKINNEY, CEO & FOUNDER of UTALKMARKETING.COM

Niall is the Founder and CEO of UTalkMarketing.com, the largest website for marketers in Europe and leading digital training provider. Niall started his career in brand management at P&G but was sucked rapidly into the dotcom boom where he was involved in launching an early version of Myspace in 2000. He was a Marketing Director at the age of 24 at Time Warner UK where he oversaw the launch of Europe’s biggest selling men’s magazine. He then joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.

Prospero House
241 Borough High Street
London
SE1 1GA

By public transport

Prospero House is minutes from London Bridge station (5 mins walk), Borough tube station (2 mins, literally across the road) and is served by a number of bus routes.

By car

There are two car parks within 5 minutes of the venue on Kipling Street and Trinity Street.

Hotels

A number of hotels are available near Prospero to suit all budgets, please find a few suggested hotels below:

Novotel London City South
53-61 Southwark Bridge Road
SE1 9HH
LONDON
Tel (+44)207/0890400

All Seasons London Southwark
43-47 Southwark Bridge Road
SE1 9HH
LONDON

London City Hotel
200 Borough High Street SE1 1JX
LONDON
Tel: 020 7378 0415

Hilton London, Tower Bridge
5 More London Place Tooley Street SE1 2BY
LONDON
Tel: 020 3002 4300