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Digital Brand Strategy Summit 2011 22nd Nov 2011, Prospero House

Building your Brand in a Digital World

22nd Nov 2011, Prospero House

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The Digital Brand Strategy Summit brings together senior client marketers every year to debate and discuss the impact of digital on brand management. This year the summit will focus on social business – the hot topic amongst thought leaders around the globe.

Why Attend?

Fact SheetIt’s now clear that the impact of social media goes far deeper than viral videos, Twitter or even Facebook. social techniques are changing not just the way that brands market themselves, but the way that companies do business. In fact, without a social strategy deeply embedded into the company, there is a risk of inauthenticity and long-term competitive disadvantage. In this years’ summit, we will be showcasing innovative social business thinking and looking at successful case studies from leading brands. The future of social means more than simply having a brand page on Facebook. Attend DBSS in November to learn from and network with the best.

Highlights for 2011

What will I learn?

The DBSS will help you gain a deeper understanding of not only social media within your marketing strategy but also how to harness it for your business.

Understand the strategic business and marketing impact of social media
How to successfully integrate social to create a social enterprise
Using Social CRM to build relationships & generate ROI
How to effectively utilise social commerce to deliver new sales opportunities and ways for consumers to bring the real-world shopping experience to digital
How to measure & monitor the effectiveness of social media engagement
Explore how brands can respond in real-time to social media conversations
How to develop effective customer service channel’s through social media
Examine social media tools such as location and social shopping

Who will I meet?

Leading brands sharing their success stories and knowledge
Top industry marketing authors and speakers
Media agencies
Like minded Marketing & Brand Directors/Managers

Thank you to everyone who attended the UTalkMarketing Digital Brand Strategy Summit 25 November 2010. Delegates included Marketing Managers / Directors from some great brands including Time Warner, BskyB, Cadbury, Marks & Spencer, IPC Media, Johnson and Johnson, Reckitt Benckiser, McLaren, Orange Sothebys and Topman.

The day was a huge success with great feedback so many thanks to all of our fantastic speakers and sponsors Red Ant, Wild Tangent and Viadeo.

Downloads

Case study: British Army ‘Star Thinking Soldier’ from Skive

Case study: Cancer Research - Harnessing social media to optimise engagement

Pre event interview - Justine Robers, CEO & Founder of Mumsnet.com

Pre event interview - Chris Maples, Director, Microsoft

Videos

HIGHLIGHTS - All the best bits from DBSS 2010

HIGHLIGHTS: Tim Brooks, Managing Director, Guardian News & Media

HIGHLIGHTS: Dominic Allon, Agency Leader, Google UK

TIME	SESSION
8.30 - 9.10	Registration & continental breakfast
9.15 - 9.30	Opening remarks: Tim Brooks, executive fellow at London Business School and ex MD of Guardian News & Media
9.30 - 10.15	Keynote: How social business is transforming the way some of the worlds biggest brands are managed - Joshua March, Co-founder & CEO, Conversocial
10.15 - 10.45	Creating the social enterprise; Tom Rainsford, head of brand and proposition, giffgaff
10.45 - 11.15	Morning Break
11.15 - 12.00	Panel: monitoring your social graph & using social insights to improve your business. Tim Brooks & Colin Shearer, senior vice president, strategic analytics at SPSS, IBM
12.00 - 12.30	Lame Excuse - Social changing commercial perception. Russell Marsh, group strategy director, RAPP UK
12.30 - 13.00	Social commerce -play buy share, Paul Adams - head of digital, Leo Burnett London
13.00 - 13.45	Lunch Break
13.45 - 14.30	Panel: using location & social to drive engagement & commerce for your brand. Livingsocial. Domino's, TBG & IAB UK
14.30 - 14.50	Using social media to drive participation with Harry Potter - Warner Brothers & PHD
14.50 - 15.20	Social measurement - how do you know all this is working? Emily Dent, director, Nielsen UK
15.20 - 15.50	Afternoon Break
15.50 - 16.20	Using the social graph to truly integrate facebook into your communications strategy; David Parfect, agency group head, Facebook
16.20 - 17.00	Panel: exploring social CS & how to transform CS into a proactive business asset; Bian Salins, head of social media innovation within BT customer service & Marc Blinder, Context Optional
17.00 - 17.15	Closing remarks: Niall McKinney, founder UTalkMarketing.com
17.15 - 19.00	Networking Drinks

Hear from leading brands sharing their success stories and knowledge plus top industry marketing authors. Confirmed speakers include:

Joshua March, co-founder & CEO, Conversocial

Joshua March is the co-founder and CEO of Conversocial, a SaaS company providing integrated Social CRM and marketing software for Facebook and Twitter for customers such as Groupon, Net-A-Porter and Odeon. It grew out of iPlatform, the UK’s leading social app development company (and the first official Facebook Preferred Developer Consultants in the UK), which he co-founded in 2008, which has built major social campaigns for Big Brother, The Economist, Swatch, ITV and Facebook themselves..

Tom Rainsford, head of brand and proposition, giffgaff

Tom Rainsford, is the Head of Brand and Proposition, leading giffgaff’s strategic and tactical marketing activity. Tom joined giffgaff prior to launch as Proposition and Product Manager in June 2009 with over seven years of experience in Marketing. Prior to joining giffgaff Tom was the Propositions Manager at T-Mobile within the Pay as you go team. During his career at T-Mobile Tom developed, delivered & managed T-Mobile’s top up incentive proposition and reward portfolio.

Peter Briffett, MD UK, LivingSocial

Peter oversees LivingSocial’s UK and Ireland markets, communicating LivingSocial's core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK group-buying space. Prior to LivingSocial, Peter developed a number of startups including VoIP company Howler Technologies, Gissing Software, and iView Multimedia where as CEO Peter oversaw its acquisition by Microsoft.

Russell Marsh, group strategy director, RAPP UK

Prior to joining RAPP in 2008, he was Managing Director at Agency.com where he was also the Omnicom single point of contact working with P&G across EMEA. He started his career in creative, winning several awards, and has over 17 years’ experience within digital media. During that time he has developed everything from complex eCommerce sites for clients like British Airways through to mobile and email marketing work with companies including Orange. He is currently working with Skype helping to develop their CRM strategy.

Bian Salins, head of social media innovation within BT customer service

A journalist turned social media evangelist, Bian has spent over 10 years at BT in various roles, both editorial (as Managing Editor of BT Tradespace and Production Manager for BT Business). She now works as Head of Social Media Innovation within BT Customer Service where sets the strategy for and manages BT's social media channels for customer service branded as the popular BTCare that offers service through Twitter, internal and external forums, YouTube and Facebook.

Paul Adams - head of digital, Leo Burnett London

A digital marketing expert with fifteen years experience on both agency and client side. Over the course of his career, he has led digital teams that have created and executed strategies for companies like British Airways, Expedia, Diageo, Unilever and Lexus. Paul was behind the development of BA's first UK website and Smirnoff's first social media campaign. Currently, Paul is working with P&G Beauty Brands to improve their digital effectiveness.

David Parfect, agency group head, Facebook

David has been working in digital media for 10 years. He started in Dallas TX working for a full service media agency Camelot Communications, and quickly made the move into digital where he looked after Southwest Airlines, Blockbuster Video, and 7-Elevens digital planning &buying strategies. In 2004 David moved back to the UK and worked for Zed Media before making a move to The Search Works, where he headed up Agency & Travel verticals. In January 2008 David joined the UK Facebook launch team which initially numbered 6 employees and has helped build the UK business as UK Sales Manager.

Emily Dent, director, Nielsen UK

Emily has ten years' experience in what we now know as 'social'. Starting her career on the news desk of the Sun Online, way before the days of Youtube or Facebook, she used the readers to 'crowd source' stories and engaged users in the stories through the comment functions. As social media gained momentum, Emily worked at advertising agencies on using social as a creative extension of campaigns. It was here that she saw social's potential for bigger business advantage, and she spent some time working with start-ups helping them to take full advantage of these new technologies for getting closer to the consumer. Emily now works for NMIncite - a JV between Nielsen and McKinsey - helping businesses organise themselves around the biggest paradigm shift businesses have seen in the past 50 years. Clients include Tesco, Reckitt Benkiser, Kraft, Disney and the BBC.

Colin Shearer, senior vice president, strategic analytics at SPSS, IBM

Colin Shearer is Worldwide Industry Solutions Leader for the SPSS predictive analytics brand at IBM. He has a background in Computer Science and Artificial Intelligence at the University of Aberdeen, and since 1984 has been involved in applying advanced software solutions to business problems. Colin held various positions at SPSS including global head of Product Marketing and Senior Vice President for Market Strategy. SPSS was acquired by IBM in October 2009, and Colin moved to his current position in January 2010.

Lee Griffin, business development director, TBG Digital

Lee Griffin is the Business Development Director for TBG Digital in Europe. Lee has worked in online marketing for over ten years. Starting at Coca-Cola, Lee went on to launch the first online DVD rental business in the UK, which was later acquired by LOVEFiLM. More recently, Lee spent five years at TradeDoubler as an International Director, working with blue chip brands including Dell, RBS Group, British Gas, BT, Vodafone and Apple. Lee joined TBG Digital in January 2010, and has been responsible for signing key clients such as Sony, SFR, Mothercare, and Deutsche Telekom.

Sophia Amin, director of marketing, IAB UK

Sophia joined the IAB in March 2011 to drive all marketing and PR initiatives and to manage membership of the industry renowned organisation. She arrived from award-winning digital creative agency, Dare where she led client business for Sainsbury's, ITV and Barclays. She also managed the training and development for the account management department during her time agency side. She is passionate about brands, creativity and of course, all things digital.

Marc Blinder VP, european operations, Context Optional

Marc began his marketing career in the rough and tumble world of California politics. After more than five years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc’s experience as President of Mobileplay gives him a insider’s view of the importance of data-driven decision-making and aximizing marketing ROI that he brings to crafting creative social marketing solutions for customers. WIth Context Optional, Marc helped develop some of the most successful Facebook marketing campaigns of all time including Chase Community Giving, Kohl's Cares for Kids, Expedia FriendTrips and many others.

NIALL MCKINNEY, CEO & FOUNDER of UTALKMARKETING.COM

Niall is the Founder and CEO of UTalkMarketing.com, the largest website for marketers in Europe and leading digital training provider. Niall started his career in brand management at P&G but was sucked rapidly into the dotcom boom where he was involved in launching an early version of Myspace in 2000. He was a Marketing Director at the age of 24 at Time Warner UK where he oversaw the launch of Europe’s biggest selling men’s magazine. He then joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.

Tim Brooks, Executive Fellow at London Business School and ex MD of Guardian News & Media

Tim Brooks is Executive Fellow in the Department of Strategy and Entrepreneurship at London Business School. His consultancy, 2Riders Consulting, works with companies and senior leaders in the media and related sector. 25 years of running media businesses (beginning with his own start-up) have included 6 years on the board of IPC Media, and, for the past five years, as Managing Director of Guardian News & Media, during which time he was also Chairman of the Newspaper Publishers Association.

Nick Ellsom is the head of digital, PHD

Nick has worked across most industry categories and been the strategic lead for clients such as ING Direct, Aviva, Sainsbury’s, Apple, Kraft Cadbury and Warner Bros. He prides himself on being able to span both technical and marketing disciplines and is hugely enthusiastic about all things digital due to his inherent interest in the area. He believes digital is one entity rather than a series of channels and hence is a big believer in integration being at the heart of great performance. Nick has been instrumental in developing PHDs products and also in helping to develop and launch the Omnicom Media Group shared services division Annalect (formerly known as Access).

Venue & Directions

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Prospero House
241 Borough High Street
London
SE1 1GA

By public transport

Prospero House is minutes from London Bridge station (5 mins walk), Borough tube station (2 mins, literally across the road) and is served by a number of bus routes.