Digital Brand Strategy Summit 2011 22nd Nov 2011, Prospero House
Building your Brand in a Digital World
22nd Nov 2011, Prospero House
The Digital Brand Strategy Summit brings together senior client marketers every year to debate and discuss the impact of digital on brand management. This year the summit will focus on social business – the hot topic amongst thought leaders around the globe.
Fact SheetIt’s now clear that the impact of social media goes far deeper than viral videos, Twitter or even Facebook. social techniques are changing not just the way that brands market themselves, but the way that companies do business. In fact, without a social strategy deeply embedded into the company, there is a risk of inauthenticity and long-term competitive disadvantage. In this years’ summit, we will be showcasing innovative social business thinking and looking at successful case studies from leading brands. The future of social means more than simply having a brand page on Facebook. Attend DBSS in November to learn from and network with the best.
Highlights for 2011
What will I learn?
The DBSS will help you gain a deeper understanding of not only social media within your marketing strategy but also how to harness it for your business.
- Understand the strategic business and marketing impact of social media
- How to successfully integrate social to create a social enterprise
- Using Social CRM to build relationships & generate ROI
- How to effectively utilise social commerce to deliver new sales opportunities and ways for consumers to bring the real-world shopping experience to digital
- How to measure & monitor the effectiveness of social media engagement
- Explore how brands can respond in real-time to social media conversations
- How to develop effective customer service channel’s through social media
- Examine social media tools such as location and social shopping
Who will I meet?
- Leading brands sharing their success stories and knowledge
- Top industry marketing authors and speakers
- Media agencies
- Like minded Marketing & Brand Directors/Managers
The day was a huge success with great feedback so many thanks to all of our fantastic speakers and sponsors Red Ant, Wild Tangent and Viadeo.
HIGHLIGHTS - All the best bits from DBSS 2010
HIGHLIGHTS: Tim Brooks, Managing Director, Guardian News & Media
HIGHLIGHTS: Dominic Allon, Agency Leader, Google UK
Hear from leading brands sharing their success stories and knowledge plus top industry marketing authors. Confirmed speakers include:
Joshua March, co-founder & CEO, Conversocial
Joshua March is the co-founder and CEO of Conversocial, a SaaS company providing integrated Social CRM and marketing software for Facebook and Twitter for customers such as Groupon, Net-A-Porter and Odeon. It grew out of iPlatform, the UK’s leading social app development company (and the first official Facebook Preferred Developer Consultants in the UK), which he co-founded in 2008, which has built major social campaigns for Big Brother, The Economist, Swatch, ITV and Facebook themselves..
Tom Rainsford, head of brand and proposition, giffgaff
Tom Rainsford, is the Head of Brand and Proposition, leading giffgaff’s strategic and tactical marketing activity. Tom joined giffgaff prior to launch as Proposition and Product Manager in June 2009 with over seven years of experience in Marketing. Prior to joining giffgaff Tom was the Propositions Manager at T-Mobile within the Pay as you go team. During his career at T-Mobile Tom developed, delivered & managed T-Mobile’s top up incentive proposition and reward portfolio.
Peter Briffett, MD UK, LivingSocial
Peter oversees LivingSocial’s UK and Ireland markets, communicating LivingSocial's core strategy and overseeing growth as the next great consumer brand. Based in London, Peter is responsible for LivingSocial’s numerous markets in the UK and has developed a strong footprint in the UK group-buying space. Prior to LivingSocial, Peter developed a number of startups including VoIP company Howler Technologies, Gissing Software, and iView Multimedia where as CEO Peter oversaw its acquisition by Microsoft.
Russell Marsh, group strategy director, RAPP UK
Prior to joining RAPP in 2008, he was Managing Director at Agency.com where he was also the Omnicom single point of contact working with P&G across EMEA. He started his career in creative, winning several awards, and has over 17 years’ experience within digital media. During that time he has developed everything from complex eCommerce sites for clients like British Airways through to mobile and email marketing work with companies including Orange. He is currently working with Skype helping to develop their CRM strategy.
Bian Salins, head of social media innovation within BT customer service
A journalist turned social media evangelist, Bian has spent over 10 years at BT in various roles, both editorial (as Managing Editor of BT Tradespace and Production Manager for BT Business). She now works as Head of Social Media Innovation within BT Customer Service where sets the strategy for and manages BT's social media channels for customer service branded as the popular BTCare that offers service through Twitter, internal and external forums, YouTube and Facebook.
Paul Adams - head of digital, Leo Burnett London
A digital marketing expert with fifteen years experience on both agency and client side. Over the course of his career, he has led digital teams that have created and executed strategies for companies like British Airways, Expedia, Diageo, Unilever and Lexus. Paul was behind the development of BA's first UK website and Smirnoff's first social media campaign. Currently, Paul is working with P&G Beauty Brands to improve their digital effectiveness.
David Parfect, agency group head, Facebook
David has been working in digital media for 10 years. He started in Dallas TX working for a full service media agency Camelot Communications, and quickly made the move into digital where he looked after Southwest Airlines, Blockbuster Video, and 7-Elevens digital planning &buying strategies. In 2004 David moved back to the UK and worked for Zed Media before making a move to The Search Works, where he headed up Agency & Travel verticals. In January 2008 David joined the UK Facebook launch team which initially numbered 6 employees and has helped build the UK business as UK Sales Manager.
Emily Dent, director, Nielsen UK
Emily has ten years' experience in what we now know as 'social'. Starting her career on the news desk of the Sun Online, way before the days of Youtube or Facebook, she used the readers to 'crowd source' stories and engaged users in the stories through the comment functions. As social media gained momentum, Emily worked at advertising agencies on using social as a creative extension of campaigns. It was here that she saw social's potential for bigger business advantage, and she spent some time working with start-ups helping them to take full advantage of these new technologies for getting closer to the consumer. Emily now works for NMIncite - a JV between Nielsen and McKinsey - helping businesses organise themselves around the biggest paradigm shift businesses have seen in the past 50 years. Clients include Tesco, Reckitt Benkiser, Kraft, Disney and the BBC.
Colin Shearer, senior vice president, strategic analytics at SPSS, IBM
Colin Shearer is Worldwide Industry Solutions Leader for the SPSS predictive analytics brand at IBM. He has a background in Computer Science and Artificial Intelligence at the University of Aberdeen, and since 1984 has been involved in applying advanced software solutions to business problems. Colin held various positions at SPSS including global head of Product Marketing and Senior Vice President for Market Strategy. SPSS was acquired by IBM in October 2009, and Colin moved to his current position in January 2010.
Lee Griffin, business development director, TBG Digital
Lee Griffin is the Business Development Director for TBG Digital in Europe. Lee has worked in online marketing for over ten years. Starting at Coca-Cola, Lee went on to launch the first online DVD rental business in the UK, which was later acquired by LOVEFiLM. More recently, Lee spent five years at TradeDoubler as an International Director, working with blue chip brands including Dell, RBS Group, British Gas, BT, Vodafone and Apple. Lee joined TBG Digital in January 2010, and has been responsible for signing key clients such as Sony, SFR, Mothercare, and Deutsche Telekom.
Sophia Amin, director of marketing, IAB UK
Sophia joined the IAB in March 2011 to drive all marketing and PR initiatives and to manage membership of the industry renowned organisation. She arrived from award-winning digital creative agency, Dare where she led client business for Sainsbury's, ITV and Barclays. She also managed the training and development for the account management department during her time agency side. She is passionate about brands, creativity and of course, all things digital.
Marc Blinder VP, european operations, Context Optional
Marc began his marketing career in the rough and tumble world of California politics. After more than five years of experience in offline marketing, Marc helped design and build a mobile social network from the ground up. Marc’s experience as President of Mobileplay gives him a insider’s view of the importance of data-driven decision-making and aximizing marketing ROI that he brings to crafting creative social marketing solutions for customers. WIth Context Optional, Marc helped develop some of the most successful Facebook marketing campaigns of all time including Chase Community Giving, Kohl's Cares for Kids, Expedia FriendTrips and many others.
NIALL MCKINNEY, CEO & FOUNDER of UTALKMARKETING.COM
Niall is the Founder and CEO of UTalkMarketing.com, the largest website for marketers in Europe and leading digital training provider. Niall started his career in brand management at P&G but was sucked rapidly into the dotcom boom where he was involved in launching an early version of Myspace in 2000. He was a Marketing Director at the age of 24 at Time Warner UK where he oversaw the launch of Europe’s biggest selling men’s magazine. He then joined Travelocity Europe as CMO, and had a seat on the main board of this $2 billion turnover company.
Tim Brooks, Executive Fellow at London Business School and ex MD of Guardian News & Media
Tim Brooks is Executive Fellow in the Department of Strategy and Entrepreneurship at London Business School. His consultancy, 2Riders Consulting, works with companies and senior leaders in the media and related sector. 25 years of running media businesses (beginning with his own start-up) have included 6 years on the board of IPC Media, and, for the past five years, as Managing Director of Guardian News & Media, during which time he was also Chairman of the Newspaper Publishers Association.
Nick Ellsom is the head of digital, PHD
Nick has worked across most industry categories and been the strategic lead for clients such as ING Direct, Aviva, Sainsbury’s, Apple, Kraft Cadbury and Warner Bros. He prides himself on being able to span both technical and marketing disciplines and is hugely enthusiastic about all things digital due to his inherent interest in the area. He believes digital is one entity rather than a series of channels and hence is a big believer in integration being at the heart of great performance. Nick has been instrumental in developing PHDs products and also in helping to develop and launch the Omnicom Media Group shared services division Annalect (formerly known as Access).
Venue & Directions
241 Borough High Street
By public transport
Prospero House is minutes from London Bridge station (5 mins walk), Borough tube station (2 mins, literally across the road) and is served by a number of bus routes.
There are two car parks within 5 minutes of the venue on Kipling Street and Trinity Street.
A number of hotels are available near Prospero to suit all budgets, please find a few suggested hotels below:
Novotel London City South
53-61 Southwark Bridge Road
All Seasons London Southwark
43-47 Southwark Bridge Road
London City Hotel
200 Borough High Street SE1 1JX
Tel: 020 7378 0415
Hilton London, Tower Bridge
5 More London Place Tooley Street SE1 2BY
Tel: 020 3002 4300
Sponsors & Partners
To be announced
TBG Digital is a global marketing and technology company, specializing in Facebook advertising and social media marketing. Combining technology with unparalleled experience, the company collaborates with clients to meet their marketing objectives. Founded in 2001, TBG Digital has offices in London, San Francisco, New York, Chicago, Paris and Hamburg and manages campaigns for more than 90 advertisers targeting in 60+ countries. For more information, please visit our website at www.tbgdigital.com.
Omnicom Media Group, UK exists to fuel excellence across its agencies – OMD UK, Manning Gottlieb OMD, M2M, PHD (London), PHD North, Rocket - and its business divisions including search, content creation, business modelling, ethnic and sponsorship. As you read this, Omnicom Media Group’s agencies are the proud holders of every significant UK Agency of the Year accolade - so we’re Campaign, Marketing and Media Week’s reigning Agency of the Year and as well as that we’re New Media Age’s Digital Media Agency of the Year. If you’re interested in having a new business conversation with us then please contact email@example.com
Context Optional, an Efficient Frontier company, is the leading provider of social marketing management solutions for global brands on social networks, including Facebook and Twitter. Context Optional’s Social Marketing Suite enables global enterprises to build, manage and measure their brand presence, and engage their fans to increase mindshare, word of mouth, customer loyalty and website traffic. Context Optional and its parent company Efficient Frontier offer a complete solution for brands to acquire, activate and drive value from fans on Facebook and Twitter.
Lithium helps the worlds leading brands building vibrant online communities full of passionate social customers in order to turn social business strategies into social success stories. By engaging with their social customers as well as letting them engage with each other, Lithium clients such as Sephora, Best Buy, BT, Sky, Sony Playstation, Nokia, Logitech or Paypal drive sales, reduce customer service costs, increase brand advocacy and accelerate innovation. Lithium, a leader in the Forrester Wave and the Gartner Magic Quadrant, is privately held with headquarters in San Francisco and offices in London and Zürich.
TNW is a blog network with its roots in the annual conference of the same name in Amsterdam. We invite thought leaders and Internet entrepreneurs from all around the world to share their views on the future of the web. Covering technology news, business and culture the blog has grown to serve 1.5 million unique readers every month and developed a reputation for breaking major Internet news stories from around the globe. Our network of writers across Europe, Australasia, the Middle East, Africa, Asia and North & South America means that if it’s worth hearing about – you’ll hear it from us.
The Marketing Academy is a charitable foundation that identifies, nurtures and develops exceptional British talent in the field of Marketing, Media and Advertising and is a forum for marketing experts, business leaders and coaches to inspire, develop and mentor an entire generation of future leaders.
Chinwag is the UK’s leading community for digital media and marketing professionals, supporting the sector’s growth through blogs, forums, live events, trade missions and a recruitment website. Founded in 1996, it now reaches 35,000 people in the UK and overseas. Chinwag also runs Social Media Week London, a week-long festival with 110 events focused on social media and its impact and the Digital Mission series, helping UK firms to understand the opportunities and challenges of overseas markets. The firm also provides consultancy services ranging from digital and social media strategy, through to collaborative working practices and event design.
The Internet Advertising Bureau (IAB) is the trade association for online and mobile advertising. With over 500 members, it's run for the leading media owners and agencies in the UK internet industry. Online is an exciting and fast-growing medium and our job at the IAB is to work with members to ensure marketers can identify the best role for online, helping them engage their customers and build their brands. Through the dissemination of research and the organisation of regular events and publications we aim to put online on the agenda of every marketer in the UK, acting as an authoritative and objective source for all internet advertising issues.
Mixing digital is a network created purely for the digital sector and is a way for businesses to connect to businesses, creating new clients, generating new business and building strong relationships through networking and connections. Mixing Digital is the creation of Davina and Charlie Lines, sisters who have both worked in the digital sector for 15 and 12 year respectively and have a vast network of contacts created during that period.
The Interactive media industry delivers the future today. Keeping up with the pace of change is very hard: the winners will be those who have their fingers on the pulse. Established in 1985, the British Interactive Media Association (BIMA) is the most esteemed industry body representing the interactive media and Digital Content Sector. Through a variety of activities and networking opportunities it provides clarity, support and guidance. BIMA delivers the power of information, and is a united voice for the industry.
Getmemedia.com is a marketing ideas provider. We help you create the best marketing campaigns for your brands by providing an in-depth database of live ideas and case studies, which you can search to find those most inspiring and relevant. It includes great advertising opportunities from TV, Radio, National Press, Local Press, Magazines, Internet, Mobile, Cinema and Outdoor. We work with hundreds of media owners to ensure a fantastic breadth for you to search. Getmemedia.com is a media neutral service, which has enabled us to gain support from the Marketing Society, MAA, ISBA and the IPA.
NMK is a learning and business information hub for companies and individuals working in UK digital media. NMK runs a website packed with articles, commentary and white papers. In turn, we produce a programme of topical and high-level events and courses, perennially well received due to the extensive research NMK undertakes to provide the broadest and most relevant perspectives. All events are offered at minimal cost to delegates to provide an accessible mix of knowledge and experience sharing combined with networking opportunities. NMK actively encourages suggestions, feedback and requests from its audiences. Our not-for profit status means we are impartial and objective. Input from delegates, companies and industry bodies shapes the courses, events and online debate. NMK exists purely as a resource for the industry.
Mobile Marketing is the leading magazine dedicated to the mobile marketing industry. The website launched in November 2005, and now attracts 30,000 unique visitors per month. The site is updated several times each business day, with news, views, interviews and analysis from the mobile marketing coalface. The site is edited by David Murphy, an experienced marketing and technology journalist who has written for the Financial Times, Marketing, Revolution, Research World and many other titles. In 2010, Mobile Marketing launched its first print edition at Mobile World Congress in Barcelona. This is now being produced on a quarterly basis as a vehicle for more in-depth analysis of the mobile marketing business, to supplement the daily coverage on the website. For more information and to register for news alerts, head for: www.mobilemarketingmagazine.com
mashup* runs events that deliver value by providing a platform for debating the key issues affecting digital businesses. A blend of keynote presentations, panel discussions and company demos keep like-minded professionals aware of industry trends and technologies. Thought-provoking topics over the past 4 years include: Personal Digital Identity, Social Networking, Digital Lifestyle Aggregation, Advertising 2.0, TV 2.0, Local, Widgets, Mobile and much more. We generally expect between 100 and 200 professionals and entrepreneurs from the following disciplines: Internet, web2, mobile, telecoms, IT, media, broadcast, advertising, agency, PR, legal, regulatory, accounting, venture, banking, private equity, design and consulting. The highly vocal attendees are mostly CxO's, senior execs and founders from blue chip, enterprise, government and startups.
TechWorld is the UK's largest technology event, with top talent, from small businesses to blue chip companies, you will meet a truly global audience to discuss investments, partnerships and deals. It provides access to around 2000 industry decision makers, including technology consultants, chief scientists, venture capitalists and business owners
Delivered every fortnight, it distils the babble of marketing industry comment and news into a single intelligible and intelligent package. It gives you the real nitty-gritty of an issue, so you know exactly what’s going on, who’s doing it and why. It also shows creative work in a way that does it real justice. It effectively aims to stop the world for you - giving you an overview of the key issues that have arisen over a 14 day period, allowing you to catch up with anything you might have missed and offering you an opportunity to pause for calm reflection. THE DRUM magazine also comes with supplements all year round. They include ‘DIGITAL DRUM’, ‘DESIGN DRUM’ and regional or city reviews – so you can see what your peers all around UK are doing with their time and help you benchmark your business against the best in the market, and identifying the best suppliers.
Hatch Events is a leading events development agency. At Hatch, we will support you to develop your new and existing events, from experiential events, product launches, promotional events, public arts events and conferences to training programmes. We are made up of a team of specialist Art Directors and Events Producers who design highly creative, innovative and impactful event environments. We work very closely with clients who are committed to the advancement of the Creative, Digital and Cultural Industries. www.hatchevents.com